These 'Psychedelic Beach Blondies' by Hemsley & Hemsley look too good to eat! Whilst they may look like close cousins of that childhood favourite, the party ring, the fluoro colours here come from superfoods, like tumeric and blueberry, rather than a cocktail of food dyes - delicious as they may also be.
For those who don’t know, Hemsley & Hemsley is the London-based food company creating healthy, homemade foods without compromising on taste set up by sisters Jasmine and Melissa Hemsley.
With a celebrity client list and a regular contributors spot at vogue.co.uk, not to mention their model looks, the pair have drawn a good deal of press lately. But believe the hype. Excuse the pun, but the recipes do what they say on the tin: deliver nutritious, great-tasting food which doesn’t feel depressingly wholesome.
Feeling guilty at the prospect of binning a bowlful of past-it bananas, I had a go at their banana bread over the weekend. The recipe contains no sugar, just a couple of tablespoons of maple syrup, and yet still has enough satisfying sweetness to qualify as an afternoon treat with a cuppa. The local shop didn’t have ground almonds, so I used spelt flour instead, which worked fine. Just didn’t need as long to bake.
The Hemsley sisters created their Blondies for the launch of a pop-up shop by fashion consultant Yasmin Sewell in East London on Saturday. Unusually located in an empty swimming pool in Shoreditch, the store, called ‘Beach in the East’, is inspired by California and ’70s skateboarding clan The Z-Boys. The temporary space showcases brands and pieces edited by Sewell, all sharing an affinity with the ’70s Californian skater mood. Labels on sale include Henry Holland, Acne and Hillier and several designers have also created one-off products for the shop. What’s more, these limited-edition pieces will also be available online at farfetch.com from 29 May, so you can click to browse and buy if you can’t get to the London store.
The pop-up is open until 24 August. Here’s hoping the Blondies last…